New Service · /'25 Identity · Voice · Environment
Branding
A space only hits different if the brand does too.
We've always designed the objects, the menus and the moments inside our spaces. Now we build the whole identity: name, mark, voice and environment, as one uncommon system.
Identity ◆Naming ◆Signage ◆Menus ◆Packaging ◆Art Direction ◆ Identity ◆Naming ◆Signage ◆Menus ◆Packaging ◆Art Direction ◆
01
Identity Systems
Logo & marks · Color & type · Grid & layout rules · Brand guidelines
02
Naming & Verbal Voice
Naming · Tagline & messaging · Tone of voice · Copywriting
03
Signage & Environmental
Wayfinding · Exterior & dimensional · In-space graphics
04
Menus, Print & Packaging
Menus & collateral · Packaging · Merch · Editorial
05
Art Direction & Photography
Creative direction · Shoots & styling · Content systems
06
Digital & Web
Site design · Social templates · Launch assets
THE MARK01 / SYSTEM
MVA
Vermillion
Bone
Ink
Stone
THE VOICE02 / TYPE
Display · Anton
Headline · Bricolage Grotesque
Label · Space Mono ↠ ●
Aa Bb Cc · 0123456789 · /'20
01
Discover
Audit, audience & ambition. We learn what the place wants to be.
02
Define
Positioning, name & narrative. The strategy the design hangs on.
03
Design
Mark, system & assets · built to live in space and on screen.
04
Deploy
Guidelines, files & rollout. We hand off a brand that holds up.