identity · voice · environmentbranding
branding
A space only hits different if the brand does too.
We've always designed the objects, the menus and the moments inside our spaces. Now we build the whole identity: name, mark, voice and environment, as one uncommon system.
what we
build
01
Identity systems
Logo and marks · Color and type · Grid and layout · Guidelines
02
Naming and verbal voice
Naming · Tagline and messaging · Tone of voice · Copywriting
03
Signage and environmental
Wayfinding · Exterior and dimensional · In-space graphics
04
Menus, print and packaging
Menus and collateral · Packaging · Merch · Editorial
05
Art direction and photography
Creative direction · Shoots and styling · Content systems
06
Digital and web
Site design · Social templates · Launch assets
the mark01 / system
MVA
ember #E93E00
bone #F4F1EA
stone #958F84
ink #1D1A16
body text #4A463F
labels #6E695F
hover #EFEBE2
rules ink 12–18%
the voice02 / type
display · geist black
Headline · Geist Bold
label · geist mono
Aa Bb Cc · 0123456789
New Service · /'25 Identity · Voice · Environment
Branding
A space only hits different if the brand does too.
We've always designed the objects, the menus and the moments inside our spaces. Now we build the whole identity: name, mark, voice and environment, as one uncommon system.
Identity ◆Naming ◆Signage ◆Menus ◆Packaging ◆Art Direction ◆ Identity ◆Naming ◆Signage ◆Menus ◆Packaging ◆Art Direction ◆
01
Identity Systems
Logo & marks · Color & type · Grid & layout rules · Brand guidelines
02
Naming & Verbal Voice
Naming · Tagline & messaging · Tone of voice · Copywriting
03
Signage & Environmental
Wayfinding · Exterior & dimensional · In-space graphics
04
Menus, Print & Packaging
Menus & collateral · Packaging · Merch · Editorial
05
Art Direction & Photography
Creative direction · Shoots & styling · Content systems
06
Digital & Web
Site design · Social templates · Launch assets
THE MARK01 / SYSTEM
MVA
Ember
Bone
Ink
Stone
THE VOICE02 / TYPE
Display · Geist Black
Headline · Geist Bold
Label · Geist Mono
Aa Bb Cc · 0123456789 · /'20
01
Discover
Audit, audience & ambition. We learn what the place wants to be.
02
Define
Positioning, name & narrative. The strategy the design hangs on.
03
Design
Mark, system & assets · built to live in space and on screen.
04
Deploy
Guidelines, files & rollout. We hand off a brand that holds up.